Ford Motor Company has been announced as the day-one keynote for the Digital Health Summit at the 2012 International CES in Las Vegas in January.
The “Doctor in Your Car” keynote will be delivered by Gary Strumolo, Global Manager of Health, Wellness, Interiors and Infotainment for Ford Research and Innovation. Strumolo’s goal is to shed light on several advanced research projects that Ford is working on with both established and start-up healthcare service providers. He will also announce a new healthcare research project involving another unexpected, yet well-known technology partner.
“Just as mobile has enabled Americans to take a more active role in managing their health and well-being, automobile manufacturers like Ford are looking to develop a series of health and wellness in-car connectivity solutions designed to empower people with self-help information while they drive,” said Jill Gilbert, co-producer, Digital Health Summit. “As the most progressive automobile brand in the health space, Ford has both the credibility and expertise to share insights on next generation innovations around consumer oriented health and wellness solutions on the go.”
As Americans take a more active role in managing their health and wellness, being informed about one’s health while on the go has become a real need. Capitalizing on the consumer desire for mobile health solutions, Ford researchers created concept technologies around “the car that cares.”
Leveraging the Ford SYNC connectivity platform and its ability to connect to mobile devices via Bluetooth, access cloud-based Internet services and control smartphone apps via voice recognition, Ford – collaborating with WellDoc, SDI Health and Medtronic – developed industry-first, voice-controlled health and wellness in-car connectivity solutions that include alerting diabetics to glucose levels through audio alerts, an allergy alert app providing location-based index levels for pollen, and health management services while on-the-go.
“Ford has been working with leading healthcare industry partners to explore what’s possible to help consumers monitor diabetes and asthma symptoms while in the car,” said Strumolo. ”At CES, we will be demonstrating these advanced research projects and show that managing your well-being doesn’t have to stop once you step inside your car.”
Ford Motor Company is also an exhibitor at CES, showcasing its “car that cares” mission as well as its latest SYNC capabilities.