CES has been one of my “go-to” events for as long as I have worked in tech. But this year, I’m attending as head of health technology strategy for the world’s largest health company, Johnson & Johnson. My mission: Stretch the boundaries of technology to drive better healthcare and wellcare.
While more people worldwide have access to healthcare than ever before, the most at-risk populations face gaps and uncertainty. Chronic disease is on the rise. More healthcare is being delivered outside of hospital settings, and consumers are becoming empowered and engaged in their own health. At the same time, those who have access don’t always know the best ways to navigate the system or understand the tools available to them. Doctors increasingly spend time documenting their patient visits and payers are focused on outcomes and keeping costs down.
Technology can address these issues – and is already making an impact. Big Data and analytics help health organizations predict and address global outbreaks, for example, and artificial intelligence helps doctors spot problems and recommend possible paths to treatment. The Internet of Things (IoT) will only accelerate the health/tech convergence: as a market projected to hit $117 billion by 2020, IoT will eventually power everything from telemedicine to real-time fine-tuning of therapies.
Technology advancements can spur a shift from sick care to well care. While meeting this challenge is beyond any one organization, it can be tackled: A connected health ecosystem can drive meaningful change where leaders, innovators, doctors, health systems, payers, consumers, public and non-profit organizations, supply chain partners and others weigh in on issues, strategies, solutions and success.
Three critical elements for the connected health ecosystem of the future include:
1. Consumer Insights
Unleashing the power of consumer data and design thinking can provide rich context around what people need throughout every stage of their lives and drive how healthcare is delivered. For example, a flagship Neutrogena store in Mumbai enables consumers to consult with a dermatologist, use in-house technology to assess their skin’s condition and choose solutions and treatments that address their skin’s particular health needs.
2. Behavioral Science
Behavioral science can create a better understanding of not only why people make the health decisions they do, but also what it’ll take to change their behaviors – and make new habits stick. While the full impact of behavioral science in the healthcare ecosystem has yet to be realized, we can’t miss the beginning signs: the sheer explosion of early standalone fitness apps has morphed into apps and personal tools that do serious, health-record-worthy reporting, monitoring and coaching.
3. Technology, Science and Clinical Acumen
Leveraging technology, science and clinical expertise can help drive meaningful solutions and creative connections. Collaboration among enterprises, startups and other partners can spur innovation that can be packaged into solutions and introduced globally. At Johnson & Johnson, we collaborate with over 100 partners across established and start-up technology companies to deliver best-in-class solutions that can transform human health one life at a time.
Innovation can come from anywhere. And, together, we can make better health and wellness not just an aspiration but a reality. At CES, join me as I lead a panel discussion with several notable industry leaders on innovative advancements underway in the healthcare ecosystem, changing the trajectory of human health.
About the Author: Marc Leibowitz, Global Head – Health Technology at Johnson & Johnson, is leading the Digital Health panel entitled, “Moving from sick care to well care – driving meaningful change in health & wellness,” on Friday, January 6, 2017, 2:15-2:45 p.m.