During the Digital Health Summit at CES, Best Buy Health president Asheesh Saksena and GreatCall CEO David Inns talked about how technology like the smart home can be used to help seniors live independently.

Willow made waves a few years ago for its reinvented breast pump that fit inside a bra and connected to the user’s smartphone for easy tracking. Now, at CES 2019, the company iss back with a second-generation device, which takes the best things about the original and builds on them to make an even better product.

The Willow breast pump is essentially aimed at allowing mothers to pump wherever they are, without having to be tethered to a traditional pump and without wasting any milk. The goal here was to make pumping a lot easier and a lot more discreet, and as such the pumps fit inside a woman’s normal bra. On top of that, the pump allowed for women to track milk volume through the connected app. It’s about time, too — humans have been breastfeeding since the beginning of time, but there hasn’t been all that much investment into making it easier for women. Willow aims to change that, and it seems like it could be well on its way to doing so.

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