The same consumer-driven market that transformed industries like banking and retail is taking shape in healthcare. And consumers are directly in the center, desiring access to health data in real-time and on their mobile devices. Apps that go beyond fitness data to offer clinical uses can deliver something consumers covet most in healthcare – convenience. But at what cost to privacy? And with convenience and data security traditionally at odds, how can technology developers build something that consumers love, while also protecting them?
Walking the Line: Convenience vs. Privacy in Consumer Health Apps
Founder & CEO