As we evolve from sick care systems to true healthcare delivery, the future of healthcare lies at the intersection of consumers, technology and healthcare. This talk takes a practical look at the subtle yet foundational differences between the medicalization of the consumer (our past), versus the consumerization of healthcare (our future). Where are the pitfalls and opportunities? What role do person-centric platforms play in the healthcare delivery systems of the future? And yes, the future is here today!