Sleep is poised to topple obesity as the most talked about health obsession of our age. Everyone from Arianna Huffington, to Dr. Oz to YouTube cult sensation CollegeHumor is weighing in on the importance of a good night’s rest.

Grappling through the buzz, the question remains: Is research and technology in this industry a sustainable investment of time and resources or is it just an easy-money trail to the latest fad?