Healthcare professionals and tech-innovators alike are racing to find the answer to this fundamental yet profound challenge we face in the age of digital health: How do we increase consumer engagement to ultimately change behaviors?

Creating healthy habits is a powerful first line of defense in treating chronic disease, yet it’s presented a quagmire for even the largest, smartest, and most influential companies in the world.

We’ve invited a forward-thinking company who drew on their extensive background in consumer behavior and healthcare to develop a unique patient-provider platform to engage and empower patients with straightforward, turn-by-turn (aka waypoint) directions to improve their health — building simple, memorable and actionable habits over time.

Listen in to hear how their unique approach is proving to the world that keeping it simple may just be the silver bullet to disease.