Teva Pharmaceuticals is a global leader in generic medications – but it wants to become something more. The company is transforming itself into a digital innovator to compete with fast-moving tech giants like Apple and Amazon as they leap into healthcare.

That means partnering with IBM Watson Health to power better outcomes for Teva’s customers around the world. It means bundling their medications with digital products so these customers can better manage their conditions between doses. And it means planning with the wisdom of a 150-year-old pharmaceutical leader … but moving with the speed of a young startup.