Project Description

Creating tech for seniors that is useful and non-threatening, yet not pedantic or obnoxious is a tough challenge. Gaining traction and adoption in this market is notoriously difficult as the end-users and the customer might be from different generations, have distinct motivations and needs, and have clashing attractions to technology.

Yet one company has been successful in manufacturing and marketing leading products for seniors in multiple geographies. Come hear directly from their CEO about how they’re doing it and doing it right—and discover how companies can breakthrough in this demanding yet flourishing market.

Presenters:

David Inns, CEO, GreatCall