Project Description

Building an iconic brand is no easy feat and has proven to be even more crucial in the digital age. How can digital health companies separate themselves from the pack? This extraordinary kickoff session will not only be a feast for your eyes and ears, but will be a rare opportunity to learn from some of the most inspired, revolutionary and influential brand innovators in the country as they reveal key insights to building a meaningful and relevant brand within the digital health ecosystem.

Moderator:
Alexandra von Plato, President and Global Chief Creative Officer, Publicis Healthcare Communications Group

Special Guests:
David Plans, VP Product, BioBeats

Panelists:
Monica Austin, SVP, Business and Brand Development, Shine America
Nadeem Kassam, Founder/Catalyst, BASIS & BioBeats
David Oehler, Marketing Manager, General Mills