Project Description

The 50+ market is notoriously difficult to successfully break into—yet the opportunities abound. In their latest study, AARP has identified which growth areas combine the most crucial unmet needs with the most promising business opportunities.

Now is the time to take advantage of these unprecedented new markets, build products that work and fill those needs!

Save your seat for this special session with AARP’s Jody Holtzman and Ximedica’s Aidan Petrie as they openly discuss both product development and go-to-market strategies for these remarkable opportunities.


Lisa Suennen, Managing Partner, Venture Valkyrie, LLC


Jody Holtzman, Senior Vice President, Thought Leadership, AARP
Aidan Petrie, Chief Innovation Officer, Ximedica