As a digital media pioneer, Alex was the first creative executive to focus on the use of new media in healthcare communications. Today Alex oversees the largest creative portfolio in healthcare worldwide and is shaping how we connect brands with consumers and healthcare professionals in a trillion dollar industry. She leads a purpose-built team of creative and strategic professionals dedicated to the transformation of healthcare marketing including digital brand strategy, social and mobile, campaign development, UX content and information design. Agencies under her leadership include the global agencies of Digitas Health and Publicis Life Brands. She has shared her ideas as a speaker at industry-leading events, including Advertising Week, Procter & Gamble Alumni Association, and Digital Health Summit at CES. In 2013 she was named to the PharmaVOICE 100 list of inspired life sciences leaders.
KICKOFF REVEILLE: Reaching Brand Nirvana