2014SCuevaAmyAmy Cueva is Founder, Chief Experience Officer and healthcare principal at Mad*Pow, a design agency focused on improving the experiences people have with technology, companies, and each other.
Amy is a true believer in the power of research-inspired methodology to address the challenge of competing business goals, customer needs, and technology requirements. With the state of healthcare in our country rapidly approaching a crisis point, harnessing that power has become even more critical. Amy formed the Healthcare Experience Design LinkedIn group and chairs the HxD Conference with that goal in mind, bringing together those invested in the design of healthcare experiences to discuss best practices, trends, and solutions.
Always happy to step up and spread the word about the importance of human-centered design, Amy is a regular speaker at a wide range of industry events. She has presented at HIMSS virtual conference, the World Healthcare Innovation & Technology Congress, MedicineX, IA Summit, IDEA Conference, UXPA International, and Design Management Institute’s Leadership Summit. She was selected as one of Mass High Tech’s Women to Watch in 2009, and she and her business partners were honored to be included on the Inc 500 list of fastest growing companies in 2010.