Dr. Bettina Experton is the CEO of HUMETRIX, a digital health company offering consumer facing applications such as iBlueButton, first Medicare approved Blue Button mobile application for 61M Medicare beneficiaries to receive safer and more cost-effective health care, or the 2016 FCC Chairman Award winning SOS QR emergency care platform now available for e-prescription by 60% of general practitioners to 40M NHS patients in the UK. A serial entrepreneur, she founded four successful IT companies. A physician trained in internal medicine, pediatrics and public health, she is a former State of California Public Health Officer, a data scientist, and is an adjunct professor at the University of California San Diego School of Medicine. She strongly believes that consumers can drive healthcare transformation with the power of information placed in their hands for them to be active participants in their own healthcare.