Brenda Yang is chief operating officer (COO) of Rally Health, Inc., a leading digital health company that develops web and mobile experiences that make it easier for consumers to take charge of their health and health care. Today, Rally’s solutions are available to nearly 55 million people through health plans, health care providers, and employers. Rally Health is a wholly owned subsidiary of Optum, Inc., which is part of UnitedHealth Group (NYSE:UNH).


As COO, Yang is responsible for overseeing company-wide operations, driving strategy and company performance overall, and directly overseeing functional teams from marketing and consumer/client support to legal and human resources. Previously, she served as Rally’s chief marketing officer.


Prior to joining Rally in May 2014 as vice president of business operations, Yang held the same position for three and a half years at social gaming company Zynga. Before that, she was senior director of business management, audience, local and mobile at Yahoo! for more than five years.


Yang earned an MBA from Harvard Business School and a Bachelor of Science degree in international politics from Georgetown University.