As Executive Vice President of Experience Strategy & Innovation at Digitas Health LifeBrands, Brendan oversees user experience research, information architecture, content strategy, interaction design, and usability work across multiple offices for major pharmaceutical, healthcare and biotech clients.
Before joining the company in 2005, Brendan worked at the Digitas agency in New York, where he served as interaction design lead for American Express’ MyLifeMyCard.com. Other standout clients during his tenure at Digitas included Pfizer, Turner, and The New York Times. Prior to Digitas, Brendan worked as a senior content strategist with Razorfish, where he oversaw all content initiatives and online marketing strategies for Ford Motor Company’s Ford.com.
Brendan’s work with clients ranges from consumer research and opportunity identification through concepting and interaction design, to testing and measurement. He provides thought leadership around emerging technologies, social behaviors, media channels, competitive trends, and digital innovation, ensuring we are always designing for “WHat’s next?” in Health. Brendan has a BA in theater arts from the State University of New York at Albany. He is a frequent participant in events for and volunteers for PhillyCHI, the computer/human interaction group of Philadelphia.