Roy is a renowned sleep expert, a passionate researcher (Ph.D.) and a product-driven thought leader in the field of sleep health, sleep technology and sleep consumer behavior. At SleepScore Labs, he is heading the collaborations with industry, academia, and clinics, and oversees the scientific rigor of the SleepScore ecosystem. His recent experience includes leading the sleep-related health efforts at Apple (Night Shift, Bedtime, Health- & Research- Kit) and serving as a Sleep Thought Leader of the consumer sleep division at Philips Research where he founded the Sleep Experience Lab.