EJ Shin leads the strategic planning team at Jenax, a company that provides the next generation of rechargeable flexible batteries that can be bent and folded in any directions. She works with customers and partners to effectively apply Jenax’s flexible battery, J.Flex, and to introduce innovative products to the market. She led the successful launch of J.Flex, in the US as well as in Japan in 2015. EJ has an MBA from Yonsei University in Seoul and a BA from Tufts University in Massachusetts, US.