Healthcare. Social Media. Enterprise change management. Managing Director at WCG; strategic communications advisor to hospital systems, health insurers, pharma/biotech manufacturers, health IT companies, and consumer health companies. Currently focused on understanding physicians’ online behavior and teaching professionals how to activate their professional and personal networks online.
Greg works with his clients to create new ways of reaching and engaging with all of their stakeholder audiences – patients/consumers, physicians and other healthcare professionals, and even their own employees. He’s the creator of the MDigitalLife Physician Engagement Program as well as WCG’s executive Online Activation Planning model.
Greg is a regular public speaker, and his work has been featured in numerous top-selling business books by authors like Charlene Li (“Open Leadership”); Bill Taylor (“Practically Radical”) and Larry Weber (“Everywhere.”) and in publications such as Health Affairs, MedPage Today, MedCrunch and O’Dwyer’s.