Jody Holtzman has over twenty-five years of experience helping companies develop and implement competitive strategies and achieve their strategic market goals.  At AARP, he created and leads the Market Innovation group, where he has brought a non-traditional perspective to the field of aging shaped by a 20-year career in strategy, innovation, and organizational change.

As head of Market Innovation at AARP, Jody’s focus is to find ways for AARP to spark innovation in the market that benefits people over 50. In this role, he envisioned and developed the concept of the $7.6 billion Longevity Economy; created and built the Health Innovation@50+ LivePitch franchise through which 23 finalists raised over $145 million in venture investment; and, he co-founded and launched the Longevity Network,, with United Healthcare. Prior to creating the Market Innovation initiative, Jody led AARP’s Research and Strategic Analysis department, and created AARP’s first competitive intelligence group.

Before joining AARP, Jody was in senior leadership roles in several strategy consulting firms, including Strategy Dynamics Group, Pricewaterhouse Coopers, and FutureBrand. Jody is a frequent speaker on the opportunities and challenges presented by the demographic wave. His work has been published in Venture Capital Review, the Journal of Business Strategy, Competitive Intelligence Magazine, The Competitive Intelligence Anthology, and Making Cents Out of Knowledge Management. His work has been recognized in the Financial Times, Bloomberg Businessweek, Fortune, Forbes, New York Times, PBS News Hour, CNBC, NPR Marketplace, Marketwatch, VentureBeat, MedCity News, Information Week, Xconomy, and other media. He has a graduate degree in international political economy from the University of Chicago.