2014SMITCHELLLAURALaura is a founding member of GrandCare Systems, a software technology that combines aspects of Activity of Daily living & Telehealth remote monitoring, Video Chat, Medication Management, and family social connectivity into one comprehensive platform. Laura was responsible for bringing the product to market in 2006, while educating the industry on the importance of technology tools for the aging population. Laura specializes in Social Media and non-traditional, guerilla marketing. She was featured in Forbes for her social media strategies and was a 2011 recipient of the Flame Award for Excellence in Leadership and Innovation from Silicon Valley’s Boomer Awards. She was featured as a “Young Turk of CE” by Custom Retailer Magazine and was awarded the 2012 Dealerscope’s 40 under 40 award.