Laurie Jennings heads up a variety of content initiatives, from lifestyle packages to product testing. Laurie also leads special projects and editorial innovations for the brand, including GH’s entry into voice-enabled content for Amazon Alexa and Google Home and the monetization of editorial through e-commerce. Her first victory at GH was relaunching the magazine’s health section. More recently she has conceptualized and directed editorially driven business opportunities, marketing initiatives and strategic content partnerships, including a new concept space, the Kitchen of the Future Powered by Miele; print and digital programs with Walmart, Microsoft and The Honest Company; as well as special events like Good Housekeeping’s upcoming Green Summit and Innovation Day, Raising the Green Bar. Prior to working at GH, Laurie was the executive editor and health director at Chatelaine, Canada’s largest women’s magazine.
Launchpad: Good Housekeeping Institute’s Wellness Lab Premieres in New York