[imageframe lightbox="no" lightbox_image="" style_type="dropshadow" hover_type="none" bordercolor="" bordersize="0px" borderradius="0" stylecolor="" align="left" link="" linktarget="_self" animation_type="0" animation_direction="down" animation_speed="0.1" class="" id=""][/imageframe]Liat Ben-Zur is senior vice president and digital technology leader at Philips where she is responsible for driving the connectivity & digital strategy across the company. Her aim is to deliver meaningful digital innovation via connected propositions and experiences. As a seasoned mobile technology exec, she believes that the future success of the ‘Internet of Things’ actually revolves around the consumer being the hero, not the technology. Prior to her current role, Liat was Chairwoman and co-founder of the AllSeen Alliance, a cross-industry consortium driving an open-source language for the “Internet of Things,” whilst also leading Qualcomm’s AllJoyn business as senior director, Product Management. Before driving AllSeen and AllJoyn, Liat Ben-Zur built and led Qualcomm's Developer Ecosystem team and helped bridge the gap between the strongest semiconductor player in wireless with the growing influence of mobile application developers. Liat joined Qualcomm in 1998 working as an ASIC designer. Since then, she built and led the chipset division’s Technical Account Management team and later ran the competitive strategy team. Liat holds a bachelor’s degree in electrical engineering from UC Davis and a master’s in business administration from UCLA’s Anderson School of Management.
Untapping the IoHT