Mieke De Ketelaere is Program Director AI at imec. She holds a master degree in civil and industrial engineering and specialised in robotics and AI during her studies. Over the last 25 years, she worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc). In the last years, she focused more on customer intelligence environments and the use of personal data. She is specialised in helping customers in defining the steps to grow in maturity in customer experience and customer lifecycle management. With her understanding of the new digital data streams (online, social, mobile, sensor, chatbots, etc) and her understanding of big data platforms, she is requested by different business schools as a guest speaker on digitalisation and AI in the last 5 years. In her public presentations, she puts the focus on the demystification of the hype around AI and she brings insights on how to keep the balance right between the value of AI and our data privacy.