As Senior Vice President, Business and Brand Development, Monica Austin leads Shine America 360 and the Company’s strategic on-air brand integration and sponsorship as well as off-air merchandising and licensing opportunities for all scripted, unscripted and digital properties.
A veteran in business and brand development, Austin joined Shine from Super! Alright!, where, as the Vice President, Business and Content Development, she developed, managed and implemented strategy for the company’s existing brand clients including experiential events, website development, digital content, social media engagement and general campaign positioning. While there she also developed and executive produced a new series for National Geographic Wild.
Prior to Super! Alright!, Austin was at ITV Global Entertainment where she spearheaded the exploitation and commercialization of worldwide brands for development in the digital, gaming, off-air and traditional merchandising and licensing space as well as implementing on-air integration and sponsorship initiatives across all ITV Studios US properties including Hell’s Kitchen (FOX), Nanny 911 (FOX) and I’m A Celebrity Get Me Out of Here (NBC).
Austin was recently honored as one of Forbes Magazine’s 30 Under 30.