Rebecca Madsen is the Chief Consumer Officer of UnitedHealthcare Employer & Individual. She is responsible for analyzing, designing and implementing enhancements to the consumer experience, for creating a consumer-centric approach across the organization, and for working to make care more accessible and affordable.

During her nearly 20 years at UnitedHealthcare, Ms. Madsen has held a variety of leadership positions spanning strategy, data and analytics, product development, marketing and operations, including Chief Operating Officer for the Northeast Region and National Chief of Staff for the Employer & Individual business. Prior to joining UnitedHealthcare, she worked in the health care and pharmaceutical practices at Accenture. In all of these roles, she has had a passionate commitment to serving people throughout their health care journeys and making sure every consumer has a voice.

Ms. Madsen holds an MBA in Health Care Management from The Wharton School, University of Pennsylvania, where she was also a Teaching Assistant, and a Bachelor of Arts degree in History of Science and Mathematics from Princeton University.

Ms. Madsen lives in New York City and has three children. She serves as the Chair of the Princeton Alumni Schools Committee in Manhattan, as a Team Manager at the Manhattan Soccer Club, and previously as a Coordinator at Downtown United Soccer Club. She also served on the Board of Directors at Boston Heart Diagnostics until the company was acquired in 2015.