Mr. Cruz currently serves AT&T’s Healthcare customers as the Healthcare Solutions General Manager. His team is responsible for developing corporate strategy, go-to-market, sales execution and offer development for Providers, Pharmaceuticals, Medical Device Manufacturers and Payers.

Mr. Cruz began his career with AT&T in 1994 and brings a wide variety of experiences to the position, including network, operations, mobility, regulatory, wholesale product marketing, consumer & business marketing and sales. In addition, Mr. Cruz spent three years in Mexico City working abroad with AT&T’s strategic partner, TELMEX on Wholesale Regulatory issues, sales support and launching the first co-branded product between the companies.

Mr. Cruz earned his B.S. degree in Industrial Engineering from Texas A&M University, and has a Master’s Certificate in Telecommunications Management and Project Management. He is a member of Project Management Institute, Institute of Industrial Engineering and the American Marketing Association.