Sara Riordan is a genetic counselor with a background in molecular genetics research who believes that everyone should have access to the insights that reside in their DNA. Sara is a co-founder of Exploragen, a consumer DNA company that produces innovative genomic applications that enhance people’s everyday lives, including insights about how DNA impacts sleep. Sara is also a co-founder of Vinome, a DNA and wine company using genetics and the science of taste to customize the consumer wine experience. Sara serves as a consultant to companies looking to launch new genomic applications and technologies. Sara is an established leader in the genetic counseling field and has served in multiple leadership roles within the National Society of Genetic Counselors, most recently on the Board of Directors.