Bill Evans is the Chief Marketing Officer for IBM Watson Health. As CMO, he has global responsibility for marketing strategy, communications, social media, demand generation, and events. He is working to help commercialize the healthcare industry offerings based on IBM Watson’s cognitive technology.
Prior to joining IBM, Mr. Evans was the Executive Vice President and Chief Digital Officer for Team Chemistry @ WPP, leading the consolidated digital marketing business for Johnson & Johnson. Mr. Evans was responsible for driving strategic innovations, ensuring creative excellence and leading the R&D of emerging technologies in order to protect and grow market share for a multi-billion dollar product portfolio.
Previous to this, Mr Evans lead the digital practice for FleishmanHillard New York, working with brands to develop and manage digital and social business initiatives to increase both revenue and reputational indices. In addition to his daily responsibilities, Mr. Evans served Global Co-Chair for the agency’s healthcare practice, working with colleagues and clients around the world. He was one of the primary strategists behind the agency’s approach to social media, helping clients navigate the evolving world of communication, conversation, and community.
Mr. Evans has been a frequent speaker on the future of digital and the innovative role social media and mobile can play in healthcare and has been a featured guest on Fox News and CNBC.