DnaNudge uses your unique DNA plus your lifestyle to nudge you towards healthier choices each time you shop.

Following an on-the-spot genetic test, you can be “nudged” by your unique DNA to healthier choices, by checking on your DnaNudge App or DnaBand whether a food product is “red” or “green” for you, simply by scanning the barcode. If “red”, your App displays a range of personalised alternatives. The DnaBand also monitors physical inactivity, enabling the App to adapt its recommended product choices based on your levels of inactivity.

These everyday small swaps can lead to big, positive changes to health.